Product Innovators:
Innovate & Elevate: Harness your Brand's Emotional DNA
Psychological research that connects functional cues with emotional responses, maps consumers' Emotional Journeys and deconstructs Brands' Emotional DNA.
Chris Lukehurst
Consumer Psychologist
You're in good company
"Other agencies have told us what we need to do, but no one has told us so clearly how we need to do it. This was the most useful debrief I have ever attended."
Lydia Fomuso -Director R&D PepsiCo
"The result was phenomenal. It resulted in an increase in Market Share by 1000 basis points within a span of 3 months."
Danyal Syed Ali - Nestlé Pakistan
"They provide deep, insightful and clear product experience journeys which helped us to understand the functional and emotional needs of our consumers each step of the way."
Kathy Mendoza -Haleon
Lead product Innovation: Leverage your Brand's Emotional identity.
...change is inevitable, but clarity is key. Which elements can be changed and which cannot to maintain the essence of your Brand.
Applying Psychology for insight in Crafting the Next Era of Consumer Brands.
- Over 19 years of expertise in Consumer Psychology.
- Innovative yet proven Psychological research methods.
- Helped some of the biggest brands overcome their toughest challenges across global markets.
- Futureproofed market leaders, pioneered new product categories and brought clarity to product evolution.
Chris Lukehurst - Consumer Psychologist
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Futureproof your Brands.
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